The Jordan 4 White Cement

White low top Jordans with black and grey sole and red jumpman logo

OG White Cement 4

Jordan White Cement 4 sneakers are iconic with an unprecedented history and appeal. They were released for the first time in 1989 as one of the OG Jordan 4s. A Black cement colorway was also among the OG designs. The shoes quickly gained popularity as MJ often wore them on the court during the 1988-1989 NBA season. The notable appearance of the White Cement 4s in the Spike Lee film titled ‘Do The Right Thing’ also helped establish what is now cult status for the shoes.

Appearance in 'Do the Right Thing'
Appearance in ‘Do the Right Thing’

The overwhelming popularity of the Jordan 4 cement was also kindled by its appearances in print and TV promo shows especially in the one showing Spike Lee as Mars Blackmon in the ad “Rappin” running for 30 seconds.

Air Jordan 4 Retro

Fans of the Air Jordan 4 were ecstatic when the shoe made a roaring return as the Air Jordan 4 Retro in 1999. Both the black and white Jordan Cement 4 colorways got a retro remaster that February. In August and November two new colorways were added; the Columbia and the Oreo colorways. The Midnight Navy and white Columbia looked like a modern take on the OG Military Blue 4s. The Oreo 4s, now one of the most popular Retro 4s ever, were all black apart from a white speckled midsole.

The Black Cement IV colorway
The Black Cement IV colorway

White Cement 4s for sale

You can buy the White Cement 4s online on eBay. Prices vary depending on which year you want. 2016 and 2012 retros cost anywhere from $160 to $260. To put this into context, the retail price for the 2016 Cements was $220. There is a good supply on eBay so it’s easy to find a pair at a fair price. For a pair of 1999 White Cements that are in good condition you will need to spend between $300 and $400. 1989 OG Cements are rare and most pairs are in poor condition just due to the fact that the materials naturally break down over time. Even in poor condition OGs will cost about $300.



Jordan 4 White Cement on feet

White/Cement Air Jordan 4 on the feet of @kurt_18 SneakerFiles.com #sneakerfiles #airjordan #wdywt

Evolution of the Jordan 4 Cement

In the 2012 retro version, the tone of the grey color was much darker than the original. The branding in the heel was different as well when compared to the 1999 retro version. On the other hand, the 2016 version of Jordan 4 White Cement showed a good number of improvements over the 2012 retro version. The prominent feature is the lightening of the cement grey shade close to the shade of the OG, which the fans deemed as the defining feature of this make. The leather became much softer and also looked increasingly natural when compared to the synthetic material employed in the making of the 2012 Retro 4 Cement. The original price of the shoe was $190, while it carried the retail price tag of $220 when it appeared on February 13, 2016.

2012

For the first time in more than a decade, the White Cement 4 returned in 2012. However, some of the aficionados expressed their disappointment when the shoes had a tech grey color that was far different from the grey of the OGs. A difference was also noted with the midsole, heel tab, and wings. This time cement speckles were smaller and more spread out. On top of everything, the Nike Air logo was replaced with a Jumpman logo. There was some disappointment as a large number of fans wanted to see the shoes in their original form.

Differences between the original 1989 white cement and the 1999 and 2012 retros
source: Niketalk

2016

Sneakerheads were finally satisfied in 2016 when a retro Jordan 4 Cement came onto the market with all the original features retained. Fans were happy with the right format of the colors, enhanced leather quality and the much sought after Nike Air branding on the sole and insole as well as heel tab. The iconic history and loyal fandom were instrumental in driving its huge volume of sales upon its release.

On the court

The Jordan 4 White Cement was often worn by MJ during the 1988-1989 NBA season. This season was one of Jordan’s best ever seasons, he was 1st Team All-NBA, 1st Team All-Defense and an All-Star. Topping the league with an average of 32.5 points per game made MJ seemed unstoppable. However the Chicago Bulls failed to make it to the playoffs, it was the second of a three year streak where they were eliminated by the Detroit Pistons.

Michael Jordan wore three different variations on the IV on the court; Fire Red 4s, Black Cement 4s, and of course White Cement 4s. Nothing makes a pair of sneakers cooler than being able to see pictures of the biggest basketball legend ever wearing a pair during career defining performances.

Michael jordan on the basketball court wearing white cement sneakers

History of the Jordan 4s

The Jordan 4 was designed by Tinker Hatfield, the most famous sneaker designer ever. While there were other inspirations for the designer in making the earlier AJs, now the main aspect he wished to focus on was performance. When the make found its debut in the year 1989, it had the privileges of being the first ever Jordan make that was released on the global market. Upon its release, it was spotted in 4 colorways including White/ Black-Cement Grey, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue.

The most prominent figure that helped in the market promotion of this make was none other than Spike Lee, the universally famed director and actor. Lee included the Jordan IV in his movie ‘Do The Right Thing’. Very interestingly the Air Jordan Bordeaux “Spiz’ike IV” was exclusively manufactured for Spike Lee in acknowledgement of his support in advertising the Air Jordan 4 White Cement.

MJ was wearing Air Jordan 4s when he achieved “The Shot” in the 1989 NBA where there was a stiff game between the Chicago Bulls and the Cleveland Cavaliers. In honor of ‘The Shots’, Cavalier Colorway was released as The “Cavs IV’ in 2012.

Important dates in the journey of Air Jordan 4 include the original release in 1989, re-releases in 1999, and retros in 2000, 2004, 2006, 2008, 2010–2013 and 2015–2016. The latest retro version sported the colour schemes including Air Jordan 4 “Legend Blue” and Air Jordan 4 “Oreo” in 2015, and the Air Jordan 4 OG “Cement” in 2016.